Meet Our Team

Alex Lazinica

Alex Lazinica

CEO

Alex is an experienced CEO, engineer and robotics/AI scientist, with expertise in business development and building organic distribution channels. He is also a pioneer of the Open Science movement, and co-Founder and Chairman of the Board of IntechOpen, the world’s largest publisher of open access scientific books. After obtaining a master’s degree in Mechanical Engineering, he continued his Ph.D. in Robotics at the Vienna University of Technology. There, he worked as a robotics researcher within the University’s Intelligent Manufacturing Systems Group, as well as a guest researcher at various European universities, including the Swiss Federal Institute of Technology Lausanne (EPFL). Alex published more than 20 scientific papers, gave presentations, served as a reviewer for major robotics journals and conferences, and co-founded the International Journal of Advanced Robotic Systems, the world’s first Open Access journal in the field of robotics. This was a pivotal point in his career, as it was the pathway to the foundation of IntechOpen, with its focus on addressing academic researchers’ needs. Alex personifies many Underline and IntechOpen’s key values, including the commitment to developing mutual trust, openness and a spirit of entrepreneurism. Today, his focus is on defining the growth and development strategy for Underline.

alex@underline.io
Sol Rosenberg

Sol Rosenberg

Chief Content Officer

Sol has built a successful career growing content businesses from startup phase through global operations. Our lives are continually enhanced with new ways to learn, enjoy and grow though digital entertainment and education. Sol Rosenberg has been the change agent through this shift, helping publishers and content providers to create new products and grow their businesses to better meet the opportunities and needs of consumers, students, researchers, scientists and professionals worldwide.

sol@underline.io
Darrell Gunter

Darrell Gunter

SVP Strategic Partnerships

Darrell is an experienced digital publishing executive and has been at the forefront of major industry initiatives, including Factiva, ScienceDirect, Scopus, BiomedExperts.com, Expert Profiles, and ReviewerFinder. In his consulting practice, he has advised many CEOs from start-ups to the very largest publishers. An innovator, he has written and lectured about mobile, semantic, and Blockchain technology to name a few of the topics. An SIIA CODiE judge since 2007, he was also a former Associate Editor of the Learned Journal, published by the ALPSP. He is a graduate of Seton Hall University's W. Paul Stillman School of Business, (BS Business Administration-Marketing) and Lake Forest Graduate School of Management (MBA). He has certificates from Rutgers CUEED’s EPI program and MIT Sloan Exec Edu – Blockchain Technologies: Blockchain Innovation & Application. Darrell is an advisor to many startups and serves on the non-profit boards of SAMPS, Third Chapter, and the USA Boxing Foundation. He is an adjunct professor at Seton Hall University, and his radio program "Leadership with Darrell W Gunter" in its 11th season, airs 8am Saturdays on WSOU HD 89.5 FM / WSOU.net. His previous shows are available on his iTunes Podcast.

darrell@underline.io
Piotr Marczewski

Piotr Marczewski

COO

Piotr is a global executive in business information services. He brings more than 20 years of experience at Thomson Reuters, the global leader in SaaS-enabled information, news and software for professional markets. During his tenure, Piotr served customers and delivered growth in various senior roles, including President, Corporates, and Managing Director, Russia and CIS. His professional activities covered information, analytics, trading, investment, regulatory compliance, legal, tax and supply chain software, as well as intellectual property and science business. Prior to joining Reuters, Piotr was a Poland-based radio journalist, editing and presenting news for Radio Free Europe. Piotr received a Master of Science Degree in International Economics from SGH Warsaw School of Economics. He also studied at Bocconi University in Milan and holds a Community of European Management Schools (CEMS) Master’s Degree in International Management. Piotr currently lives in Dallas, TX and he is focused on expanding the positive impact of Underline Science.

piotr@underline.io
Jernej Masnec

Jernej Masnec

Head of Operations

Jernej’s background comes from the hospitality and event management industries. He started his first event agency more than 20 years ago and has traveled the world to work on challenging events and projects ever since. He has worked for some of the leading brands in the entertainment and video game industries and has produced big festivals and conferences for both business and science clients. Specialties: organization of challenging events, video and audio production, platform development and management

jernej@underline.io
Edward Brailovsky

Edward Brailovsky

Chief Technology Officer

Edward is a seasoned technologist with more than 30 years of professional and leadership experience in highly matrixed global enterprise environments such as Bechtel, General Electric, GXS and OpenText. Edward has successfully applied his expertise and skills to the startup arena as well, serving as VP, and Head of Technology and Product Development at BlueLine Grid. He is an effective, articulate and hands-on technology executive, who has successfully built, led, and managed diverse global professional teams and workforce groups across organizational boundaries. Edward is an experienced leader of Corporate IT/IS Privacy and Security Compliance (FISMA, CJIS, FedRAMP, GDPR). Edward graduated from Tartu University, Estonia, with a Master of Science Degree in Mathematics.

edb@underline.io
Fun Lee

Fun Lee

Head of Events Management

Fun has been managing meetings and conferences at a senior level for more than 20 years. She led events teams with MJH Life Sciences, Cardiovascular Research Foundation, Society of the Plastics Industry, American Institute of Chemical Engineers, and Royal Institute of Chartered Surveyors. With a focus on project management, logistics and digital/streaming processes, Fun brings significant experience in digital events, both virtual and hybrid. Fun is a Certified Meeting Professional (CPM), and has served as President, PCMA, New York Area Chapter. Fun graduated from Hofstra University with a BA in Social Sciences.

funlee@underline.io
Darin Dusan

Darin Dusan

Head of Global Communications

Darin has been advising and leading communications and media strategy teams around the world for more than 20 years. Since 2009, Darin has served as President of Liberté Communications, a consultancy uniting integrated communications strategy with branding, digital marketing, and media relations. The team at Liberté has created and consulted on projects and campaigns across the globe. Before forming Liberté Communications, Darin spent five years managing global communications for the Elizabeth Glaser Pediatric AIDS Foundation. Darin managed external and internal communications for the organization, with teams in 18 countries. Darin produced documentaries with BBC World, and advised on projects throughout sub-Saharan Africa, Jamaica, India, Ecuador and the United States. Prior to his international NGO work, Darin spent seven years in TV/film development within major entertainment studios including DreamWorks and The Disney Company.

darin@underline.io
Cherie Ditcham

Cherie Ditcham

Director of Digital Marketing

Cherie Ditcham is a digital marketing professional with a background in advertising, brand strategy and storytelling. Cherie has served as a digital marketing and content strategy consultant for Liberté Communications for five years, and during this time has consulted on a multitude of projects and global campaigns. Before joining Liberté Communications, Cherie gained expertise in public relations for fashion, entertainment and music clients. Her specialty is helping clients evolve and enhance their marketing communications strategies with digital marketing tools. Cherie has a MA in Creative Writing, and a Bachelor of Business & Commerce in Advertising from Monash University.

cherie@underline.io
Mia Pecina Draskovic

Mia Pecina Draskovic

Head of Underline Originals

Mia fell in love with production at the very young age of 17, while working part-time on Croatian National Television. During her career, she co-founded Croatian-American TV in Chicago; founded the Libertas film festival in Dubrovnik, Croatia, and co-founded the Fantastic Zagreb Film Festival. Mia was a co-founder of the Weekend Media Festival in Rovinj, Croatia, and Executive Director of the Dani Komunikacija Festival. Mia has worked for independent studios in Los Angeles, and for her production work on the CBS/Showtime feature documentary film Game of Honor, with Peter Radovich, Mia, won three Emmy Awards. She also worked on the NBC production team for multiple Olympic Games, and for the Sochi Olympics, she won her fourth Emmy Award. In the last two years, Mia worked on a documentary for NBA/Facebook, and created the first regional sports series, Footsteps, for the Olympic Channel. Mia graduated with a Marketing and Management degree from the Illinois Institute of Art in Chicago.

mia@underline.io
Luka Simic

Luka Simic

Head of Video and Media

Luka has been working with film, TV and new media his entire career. His experience started with VHS, CD, DVD and BlueRay production and distribution, followed by professional broadcast equipment reselling and production. Prior to joining Underline Luka worked as a Head of Sales and Supply for Euroval.hr, and was responsible for sales and operations activities, including end-to-end management of professional broadcast supply chain for European market. Additionally, in 2019 he established his own production agency “OutOfTheBox”. Luka worked as an Executive Producer for Alpe Adria International Motorcycle Championship, provided complete broadcast setup project management for Big Brother Croatia and worked as assistant editor at Eurosport - one of the biggest sports TV channels in Europe.

luka@underline.io
Daniel Luise

Daniel Luise

Events Manager

Dan has been working in the events industry for more than 20 years. His experience started out in audio/visual and media production, and from there he moved over to Global Events for CA Technologies where he was responsible for the logistical and operational management of events at all levels and capacities. Most recently, Dan worked for Freeman, where he managed corporate exhibit shows throughout the United States. Dan has a background in all elements of IT, but his true passion is events. Dan studied at Stony Brook University in New York, before graduating with a BA in Communications and Media Studies from Salisbury University.

daniel@underline.io
Rick Anderson

Rick Anderson

Advisory Board

Rick Anderson is Associate Dean for Collections & Scholarly Communication in the J. Willard Marriott Library at the University of Utah. He has worked previously as a bibliographer for YBP, Inc., as Head Acquisitions Librarian for the University of North Carolina, Greensboro and as Director of Resource Acquisition at the University of Nevada, Reno. He serves on numerous editorial and advisory boards and is a regular contributor to the Scholarly Kitchen. He has served as president of the North American Serials Interest Group and was the recipient of the HARRASSOWITZ Leadership in Library Acquisitions Award. In 2015 he was elected President of the Society for Scholarly Publishing, and he is the author of three books, including Scholarly Communication: What Everyone Needs to Know (Oxford University Press, 2018).

Craig Olsvik

Craig Olsvik

Advisory Board

Craig Olsvik is Manager, Licensing at the Canadian Research Knowledge Network, a consortium of Canada’s academic libraries dedicated to advancing interconnected, sustainable access to the world’s research, and to Canada’s documentary heritage content. Craig holds an MLIS from Dalhousie University.

Brian Crawford

Brian Crawford

Advisory Board

Brian Crawford is an independent consultant and strategist skilled in building successful scientific, technical, and medical publishing enterprises. An innovator in professional journal, book, and digital publishing, Dr. Crawford has more than 30 years of experience in the STM information industry. He is currently a member of the Board of Directors of the Copyright Clearance Center (CCC), as well as the Dean’s Health Advisory Board for the Johns Hopkins Bloomberg School of Public Health. He also serves on the AMA’s Oversight Committee for the Journal of the American Medical Association. Previously, as President of the Publications Division of the American Chemical Society (ACS), the world’s leading non-profit publisher in the field of chemistry and its allied sciences, Brian held general management responsibility for the ACS’s peer-reviewed scientific journals, as well as the multimedia publishing operations of its industry-leading news periodical. He oversaw all editorial, business strategy, new product development, and digital production staff, as well as the division’s global marketing and sales operations. Brian previously served on the Board of the Association of American Publishers (AAP), and was President of the American Medical Publishers Association (AMPA) and chair of the Executive Council of the Professional and Scholarly Publishing Division of the Association of American Publishers (PSP/AAP). From 2011-2016 he was a member of the Executive Board of the International STM Association. Before joining the ACS in 2004, Brian was Vice President and STM Publishing Director at John Wiley & Sons, Inc. During a 15-year career at Wiley, he served in a series of publishing and executive roles, and most notably was responsible for the strategic development and overall management of Wiley’s Global Life and Medical Sciences publishing business. Prior to entering scientific publishing, Dr. Crawford was active in scientific research and university teaching. He was appointed as a J. Robert Oppenheimer Fellow of the Los Alamos National Laboratory, and was a member of the research staff within the Genetics Group of the LANL Life Sciences Division. Brian completed his doctoral studies in the biochemical and biophysical sciences at the Johns Hopkins University School of Public Health in 1982, and was awarded his B.S. in Chemistry from the University of Maryland at College Park in 1976.

Karen Bartleson

Karen Bartleson

Advisory Board

Karen Bartleson has more than 35 years of experience in electronic design automation within the semiconductor industry. She served as President of the Institute of Electrical and Electronic Engineers (IEEE) in 2017 and is also a member of the Champions Board of the National Girls Collaborative Project and the Toy Association’s STEM/STEAM Strategic Committee. Karen chaired the editing committee for IEEE’s recently published book, Ethically Aligned Design, First Edition. As a member of the IEEE Board of Directors in 2013 and 2014, she chaired the development of the strategic plan for the IEEE Internet Initiative Committee, whose charter is to raise IEEE’s profile in the areas of Internet governance, cyber-security, and cyber-privacy policy development. She was also a member of the IEEE Strategy Committee, overseeing the role of IEEE in global public policy. Karen retired as Senior Director of Corporate Programs and Initiatives at Synopsys, where her responsibilities included creating programs for technical standards development, software tool interoperability, and maintaining strong relationships with universities and research institutions worldwide. Prior to Synopsys, Karen brought her leadership skills to bear at United Technologies Microelectronics Center and Texas Instruments. Karen has published numerous articles about standards, and authored the book “The Ten Commandments for Effective Standards: Practical Insights for Creating Technical Standards” (Synopsys Press, 2010). In 2003, she received the Marie R. Pistilli Women in Electronic Design Automation Achievement Award. Karen earned a B.S. in Engineering Science with a concentration in Electronic Engineering from California Polytechnic State University in 1980.

Martin Frank

Martin Frank

Advisory Board

Martin Frank received his Ph.D. in Physiology and Biophysics from the University of Illinois, Urbana (1973). In 1975, Frank joined the Department of Physiology, George Washington University School of Medicine. From 1978-1985, he served as the Executive Secretary, Physiology Study Section, Division of Research Grants, National Institutes of Health. In 1985, Frank accepted a position as the Executive Director of the American Physiological Society (APS). He retired from the position in 2018 after 33 years of service. The American Physiological Society is a not-for-profit association devoted to fostering education, scientific research, and dissemination of information in the physiological sciences. APS was founded in 1887, has more than 10,500 members, and an annual budget of $20 million. Frank was elected a member of APS in 1976 and is a Fellow of the APS (FAPS). In 2001, he received the Distinguished Alumnus Award from the Department of Molecular and Integrative Physiology at the University of Illinois, Urbana, and in 2004, the Presidential Award for Excellence in Science, Mathematics, and Engineering Mentoring (PAESMEM) on behalf of the APS. In 2004, he helped found the Washington DC Principles Coalition for Free Access to Science, a Coalition that represents not-for-profit societies and university press publishers. Currently, as CEO of Frankly Physiology Consulting, he is working with faculties to review and evaluate departmental programs and provide guidance on STEM mentoring and diversity efforts.

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